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adidas israel

branding identity - UX - development

the challenge

Producing the first website for Adidas in Israel, including a digital catalogue of the brand’s sports products giving details about the products and the technologies applied to make them. As part of the project’s characterization, we were obliged to follow the instructions in the brand handbook provided by the company’s HQ in Germany.

deliverables

  • branding identity
  • UX
  • web design
  • client side development
  • Drupal CMS
adidas desktop mockup
adidas tablet mockup
adidas mobile mockup

the concept

Our marketing research showed that many clients who use Adidas products on a regular basis are also looking for new models of a product they have experience with. The sellers at the stores were required to learn and memorize the type of fabric or technology in order to recommend and direct the customer to the suitable model. Following the launch of the new website, we learned that the sellers in the stores were using the website to be more accurate and speed up the selling process. They were relying on the visual list of the relevant products, which thus saved time and turned out to be a very efficient tool with respect to their work.

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