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touring israel

branding identity - logo - branding book - UX - development

the challenge

Touring Israel was founded in 1997 by Joe Yudin. Joe’s vision was to create a tour experience that is uniquely constructed according to the client’s instructions and wishes. This includes choosing the guide according to his subjects of interest and expertise or the languages he speaks. In this project we were also required to re-brand the company identity and logo.

deliverables

  • branding identity
  • branding book
  • business card
  • print materials
  • UX
  • web design
  • client side development
  • wordpress CMS
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the concept

As part of the solution, it was important to emphasize that Touring Israel is a high-end agency and that its services are not necessarily suited to all travelers in the country. This is due to the agency’s mission of providing a unique experience and custom designing the client’s specific itinerary, which is considered a premium service in the tourism industry. The key to the project is on the “guides” page, which displays an identity card for each guide with his experience, languages, additional information and hobbies. By clicking on the card, a floating pop-up window opens with more information on the guide and the option to play a video clip. It was decided to do a face-lift of the old company logo by making it more accurate and changing the fonts, but to keep the company "stamp" which allows the user to recognize the general tangential lines. as part of the solution we chose using ( Go Israel Image Bank )

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