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via maris - Hertzlia

branding identity - UX/UI - development

the challenge

Via Maris skippers club, located in the marina of Hertzlia Israel. Having decades of experience in the sea, Via Maris embarked on a mission to embrace the value of professionalism while teaching their students not only to enjoy the experience of the sea, but also to be prepared for any challenge. On the previous version of their website, in order to support the value of professionalism, the club have chosen to present full content for all their different courses, taking into account that full content will help to deliver the concept better. They found the result was a bit different and potential clients were struggling to understand which course to choose depending on their skills target.

deliverables

  • branding identity
  • UX/UI
  • web design
  • client side development
  • wordpress CMS

the concept

We've set a kickoff meeting, in order to understand better the client's brief. then we’ve adjusted a user funnel by splitting the website content into three main segments, adjusted by their 3 different client personas: Become a Skipper Courses, Abroad sailing experiences, and the skippers members club. Then we’ve broke each segment into its potential sub categories. We've planed Each funnel to end with the proper call for action that fits best for each persona and provide a quality lead for the marketing team.
Also we've presented our approch how to set their new digital visual identity and online presence, by suggesting a fresh and bold design, that uses via maris yellow and blue brand colors.

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