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extreme reality

branding identity - photo shooting - UX - development

the challenge

Extreme Reality has developed a unique technology that can digitally detect and track the movement of the human body using only software with no need for any external hardware accessory. Until the beginning of the project, the company had been identified through its activity in the gaming market, whereas in fact the company’s technology and business model was already sufficiently developed to break into and support a wider range of markets.

deliverables

  • branding identity
  • photo shooting
  • UX
  • web design
  • client side development
  • wordpress CMS
  • gravity forms integration
  • autopilot integration
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the concept

First, we created an updated strategy document for the company, which aimed to refresh the message priority and the marketing attitude. The main idea that was set out and eventually chosen was to present a new company vision: "Set Your Mind On Endless Possibilities", which consists mainly in a marketing approach that will suit any user who wishes to adopt the technology, for whatever purpose. In addition, a short video that clearly shows the essence of the technology was produced. The different markets were carefully targeted in an identical manner, but at the same time allowing the client the freedom to update the appropriate content to fit into various segments.

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