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the challenge

Elastic Media is a leading media technology company that launched a new product named Blink. Blink's target audience is eSport gamers that play Hearthstone (Hearthstone counted 100 million players by the end of 2018). blink AI automatically captures the game highlights so now the gamers can enjoy playing Hearthstone and publish their special moments on blink community feed.


  • UX UI
  • branding identity

the concept

We have created a "fast and dirty" save and publish flow, so that new users would be able to publish their new stories - fast, while providing a full editing proccess - for users who wish to perfect their stories. The results are amazing! gamers are engaged and contribute to the community feed. We've also crafted blinks' brand and the Logo identity.


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