Branding has been a key part of marketing for centuries
Companies like Twining's Tea, Bass Ale, and Levi Strauss jeans still using the same logo they first produced in the 1880s. Beer company Stella Artois even dates its logo to the 14th century!
However, branding has obviously moved on since 1366 when Stella Artois was founded. New design norms, consumer expectations, and media have all arisen over the years and altered the face of branding. From our perspective as a digital UX and branding design studio, we see this especially strongly when it comes to SaaS businesses
Brand design and website design for Finaloop
Although we call them digital products, the fact is that SaaS solutions and cloud tools are in an entirely different category to traditional physical products, be it shampoo, cars, or paper clips, and they need different tactics from the very beginning of the branding process.
For SaaS businesses, every consumer interaction with your solution takes place online. There's no physical product, so physical branding like billboards, packaging, and print design is irrelevant. You need to work with a design agency that understands the role branding plays in underpinning all your digital marketing, with a full grasp of the customer journey for digital consumers. That's where Muze comes in.
At Muze, we recognize that storytelling needs to flow smoothly across every touchpoint and channel. We begin with your website, not your products, because we know that B2B SaaS buyers start their research at your website and expect to find all the information they need. Then we extend your branding along every user path, including micro-animation videos that explain your product in an engaging way.
As a UX design studio, we embed your unique branding into every step of the customer journey, from first intent to post-sales support. We understand the role that seamless, friction-free UI plays in converting leads, and we bear it in mind when designing your platform.
From strategy to reality
We begin with competitor analysis, consumer behavioral analytics, and market investigation. We help you consider how you'd like users to interact with your solution and how to tell your story, assisting you to decide on your company voice and choose how to construct your own narrative. Together, we'll develop a high-level strategy for acquisition, conversion, and retention, laying the foundations for marketing success in the long term.
Consistent branding and messaging are crucial for cutting through the noise in today's crowded business ecosystem. When you use Muze, you'll have a single entity working on every aspect of your branding and UX/UI design, from when a user requests a demo on your website or signs up to learn more, to the UI design and interaction flows on your final platform.
What's more, we ensure that consistent branding continues after conversion on all user touchpoints, with every interaction extending a friction-free experience.
We understand you
We're born in the cradle of startup culture, Tel Aviv, so we get where your business is coming from. We also understand that startups have different concerns and different needs from established corporations.
Collaborate with our creative team to solve your design challenges, you will even enjoy our strategic design process Let's talk