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Redesigning a B2C travel app with thousands of current users

company: Visit a city

the challenge

Visit A City is a trip planning app based on the concept that Planning a Trip Should Be Simple And Fun. With a big users base, but with an outdated look & feel and lack of intuitive navigation structure, currently the app doesn't delivers it promise to its users. Our mission was re-make the app look & feel and to fix its UX problems, while keeping the essence of its structure, so that its current users will keep feeling familiar with it.

deliverables

  • UX UI
  • UI animations
visit a city

the concept

We have played, explored and learned the current app up and down sides, defined the current app goals, elements, features, benefits and user flows. Then, we’ve created a navigation structure concept that will make using the app more intuitive, based on 2 steps: First, The user need to choose the city he wish to travel to. then, the app navigation will support the creation of the best itinerary for the selected city. We have divided the app navigation to 5 main tabs : Explore, My Itinerary, Likes, Tickets and My profile. The addition of my tickets tab maid to support the app business model which is based on selling attraction tickets, and the addition of My profile tab will help the user to adjust his trip style and favourites in order to fit the Explore page trip suggestions for him.

visit a city
visit a city
visit a city
visit a city
visit a city

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